At the start of 2020, Breland was the unknown artist behind “My Truck,” a sunny ode to the South’s pickup truck culture that had started going viral on TikTok. In February, he released a visual for the song that seemed at first to lift the veil of mystery: At the start of the video, we meet a bearded white man clad in denim and a cowboy hat. He rides in the back of a truck, staring dramatically into the distance; standing in a desert plain, he mouths the words of the opening verse as he struts toward the camera. Then he’s shoved out of the frame.